PUMA Takes Over Brooklyn: The Domino Square Pitch

Über das Projekt

Last week, PUMA transformed New York’s Domino Square into a high-octane soccer hub to reveal their 2026 international kit lineup. The centerpiece? A custom-built 4v4 soccer court that brought the energy of the street to the heart of Williamsburg.

The Installation Highlights

• The Pitch: A professional-grade urban court hosted a fast-paced tournament featuring local players representing 11 different nations.
• The Trucks: 11 custom-designed trucks surrounded the arena, each acting as a cultural pavilion for countries like Morocco, Senegal, and Portugal.
• The Legends: Icons including Ricardo Quaresma and Asamoah Gyan made appearances, bridging the gap between soccer heritage and NYC street culture.

Innovation Meets the Street

The event showcased PUMA’s latest ULTRAWEAVE technology and the RE:FIBRE initiative, which uses recycled textile waste to create high-performance jerseys. It wasn't just a fashion show; it was a testament to the brand's commitment to sustainability and local communities.

The 2026 collection is officially available as of March 24th.

Produktinfo: SoccerGround Portable 65' x 42', Picture Courtesy of PUMA